Bisleri unveils 'The limited-edition Bisleri X Jawan bottles' with SRK's Jawan

Bisleri, following its remarkable success with limited-edition partnerships tied to blockbuster movies in South India, has now extended its reach with a nationwide collaboration involving the Bollywood film "Jawan," as revealed in a recent press release.

Tushar Malhotra, the Head of Marketing at Bisleri International Pvt. Ltd., expressed the significance of this association, stating, "Movies are an integral part of India's cultural tapestry, and Bisleri's expansive pan-India partnership with 'Jawan' brings the grand cinematic experience to our consumers, fostering brand affinity."

The limited-edition Bisleri X Jawan bottles will prominently feature renowned actors from across India, including Shah Rukh Khan, Vijay Sethupathi, and Nayanthara. These exclusive bottles will be accessible nationwide in various sizes, including 250ml, 500ml, 1l, 2l, and 5l SKUs.

The Bisleri X Jawan limited-edition packages will be distributed extensively through all general and modern trade outlets, encompassing over 70,000 retail points. Additionally, customers can also purchase them online through the Bisleri @Doorstep App.

Bisleri International boasts a robust presence with 128 operational plants and an extensive distribution network comprising over 6,000 distributors and 7,500 distribution trucks spanning India and neighboring regions. Their product range caters to diverse occasions, including a lineup of delightful carbonated drinks such as Pop, Rev, Limonata, and Spyci Jeera.

"Jawan," a presentation by Red Chillies Entertainment, directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma, debuted in theaters worldwide on September 7, 2023, in Hindi, Tamil, and Telugu. Early reports from Sacnilk.com indicate that the film "Jawan" amassed a staggering Rs 75 crore net on its opening day in India, with approximately Rs 65 crore net from the Hindi version and Rs 5 crore net each from the Tamil and Telugu versions